BMW

Why we love BMW-

As you may know, BMW is determined to do things their own way.

BMW has built a car culture around a trendsetting philosophy. BMW is not so radical compared to Citreon, SAAB (may they rest in peace) or similarly odd European car makers. However, BMW is certainly an engineering and design leader. The blue and white propeller logo references a rich heritage of engine building and implies that trends are to be set, not followed.

BMW takes a proactive approach to model design and development rather than being reactive to industry trends. For instance, the company maximizes the life cycle of their design models by launching next-generation designs in a very basic, understated form. The artwork of the new sheet metal speaks for itself and leaves room for performance and innovation in subsequent years.  Competing carmakers, will throw every performance improvement and feature into the first model year and hope to maintain buyer interest during the model’s lifecycle. BMW rolls out improvements and innovations slowly as the model series ages. Consumer interest stays strong even with aging body styles.

It pays off-

Few carmakers will get the long life cycles out of their model designs like BMW. The last year of a BMW design series is typically the most highly sought after in the used market.

Like any brand that is willing to engineer bold innovation, there is bound to be colossal blunders. However, BMW success stories always outnumber those few failures. We have passionate BMW fans here at Modern Spare, who believe the simplicity of a well-sorted E30 is still the best car ever produced. Yet on paper, the car is really nothing much to brag about. There is just something intangible about a BMW that wins you over and keeps your loyalty.